Job Description

Responsibilities arrow_right

• Key Responsibilities
• Manage and develop national Field Sales Team and Field Sales budget
• Based on analytics and customer KPIs, recommend go-to-market trade marketing elements including retailer product assortment, pricing, and merchandising
• Develop and lead the implementation of shopper marketing programs on all customer-owned platforms (.com, email, apps, loyalty programs and in-store)
• Offer thought leadership on optimized merchandising solutions to maximize shoppability and logical adjacencies
• Additional Responsibilities
• Analyze key market, product, and sales data to identify any strengths, weaknesses, opportunities or threats for the business
• Analyze overall Customer trade spend, promotional effectiveness, ROI and manage shopper marketing / trade budget to maximize ROI
• Monitoring and communication of competitor activities
• Organization
• Direct line reporting: Sales Director
• Interactions (internal / external)
• Internal: Sales, Marketing and Human Resources
• External: Customers, Field Sales Customer Teams, Demo and BTL Agencies, Shopper Marketing vendors

Qualifications arrow_right

• Professional Experience and Education
• Bachelor’s Degree - Business Administration with focus on Marketing, Sales beneficial
• Minimum 5 years of functional experience in Trade Marketing, Shopper Marketing or Category Management or Sales; Consumer Packaged Goods preferred
• Experience in shopper behavior and -data
• Clear understanding of major retail customers & buyer trade / sales processes =(customer centricity)
• Project management skills with ability to manage multiple projects simultaneously
• Analytical skills & fluent abilities to work with IRI, Nielsen and other data in Excel
• Specific Skills
• Strong business communication (written and oral) & presentation skills
• Leadership skills, ability to think and act holistic and critical
• Negotiation skills
• Strong in interpersonal relationship management, working in cross-functional teams and matrix environments
• Team player, able to work in mixed teams across different functions

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