Job Description

At Reality Labs, we are focused on defining experiences in Augmented and Virtual Reality utilizing AI, finding new ways for people to connect and build communities and help people feel more present with each other even when we're apart. The Wearables team is building new devices and software platforms with work spanning a number of breakthrough technologies, ranging from entertainment and gaming to education and beyond. We are seeking a visionary Art Director to lead the creation of innovative visuals for Wearable devices. This includes building pipelines and tools that enable the team to harness the power of AI in asset creation, ultimately producing inspiring and visually stunning work.

Art Director, Wearables Responsibilities:

• Lead in the collaborative development of polished visuals, experiences, and artwork.
• Integrate AI into art production, collaborating with cross-functional teams to develop new concepts and workflows. Work closely with cross functional partners to integrate AI technologies into the creative workflow.
• Lead the development and execution visual components for Wearable devices, ensuring high-quality and cohesive visual experiences leveraging AI, including graphics, images, and videos.
• Oversee the conceptualization, design, and scaled production of AI-generated visuals from initial sketches to final implementation.
• Establish a unified artistic direction, vision, and high production standard in the creation of visuals for both external and internal use cases.
• Partner with teams across Meta to create inspirational visuals that convey current day hardware capabilities, as well as future-looking and inspirational content.
• Conduct regular reviews and evaluations of visual components to ensure they meet project goals, quality standards, and brand guidelines.
• Implement the latest AI technologies in art creation, including generative models and machine learning algorithms.
• Automate processes to streamline the graphics production process and improve efficiency.
• Create and maintain comprehensive system guidelines to ensure consistency across all illustrated elements.
• Experiment with different AI tools and techniques to continuously improve the graphics production process.
• Communicate art direction goals at an executive level and external partners.
• Work closely with 3D designers to integrate elements into three-dimensional spaces.
• Stay up-to-date with emerging technologies and trends in AI-generated art, illustration, AR, and 3D design, applying this knowledge to drive innovation in projects.

Minimum Qualifications:

• 7+ years of proven experience as an Art Director or in a similar leadership role on a product team, within an agency, or a studio with a focus on emerging technologies.
• Portfolio examples showcasing high-quality work and a keen eye for detail.
• Hands-on experience in 3D/2D pipelines as a generalist, 3D/2D artist, and/or art director.
• Proven aesthetic sensibilities, with an emphasis on producing cutting-edge visuals.
• Experience working with a set of guidelines or demonstrated experience creating visual systems.
• Experience working cross-functionally and collaborating with executive-level leadership teams.
• Experience working under performance constraints and driving successful visual compromises.
• Proven understanding to maintain cohesiveness across elements.
• Proficiency in 3D design tools and techniques, with the proven experience to collaborate effectively with 3D designers.
• Experience in generative AI, including: prompt writing and editing, AI model training and fine-tuning, AI-generated art styles and techniques, AI-powered design tools and software.
• Proven organizational and project management skills, with the experience managing multiple projects simultaneously.
• Experience with emerging technologies and a desire to stay at the forefront of innovation in the Wearable space.
• Interest for wearables, hands-on experience creating cutting-edge visuals, and expertise in leveraging AI technologies.

Preferred Qualifications:

• Experience working in the AR/VR/Wearables industry.
• Experience with emerging technologies.
• Prior product experience.
• Look development or concept art experience.
• Additional AI-related skills: Prompt Engineering, NLP, Understanding of Low-rank adaptation (LoRA), Understanding of node-based systems

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.


Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.


$149,000/year to $205,000/year + bonus + equity + benefits


Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Job Tags

Hourly pay, Local area, Remote job,

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